These days, having a facebook account isn’t enough – your digital storefront extends to social media marketing sites such as Instagram, Pinterest, Google+, Snapchat, Tumblr, Twitter, and many more; but having a social profile is not enough, you also need to be truly active inside it.
Some benefits of an active social media presence:
You get to see your target market, up close and personal.
You can respond to problems immediately
Generate a steady stream of new leads to your business with paid campaigns.
People are receptive to your messages.
It will help you to understand your audience.
You will find audiences you didn’t know existed.
Customers you didn’t know existed will find (and buy from) you.
Take control over your online reputation