Paid Marketing and Search Engine Optimization are the main branches for the Search Engine Marketing in the digital marketing tree, these options are essential for your digital marketing strategy. Today let’s discuss the how this options benefits contractors in the South Florida Market.
Let’s start defining who is this article for:
Contractor or local services provider may include (for name a few):
|Additions & Remodel
Moving & Storage
Faucets, Fixtures & Pipes
Septic Systems, Sewers & Water Mains
Boilers & Radiators
Hot Tubs & Spas
Water Softening & Purification
Other Plumbing Related JobsCleaning Services
Carpet & Draperies
Ducts & Vents – Clean
Chimney & Fireplace – Clean
Waste Material & Junk Removal
Roofing – Install or Replace
Roofing – Repair
Roofing & Gutters – Clean
Inspection – Roofing
Heating Cable for Roof – Install
Sealant for Roof – Apply
Metal Roofing – PaintOthers
Environmental (Asbestos, Lead, Mold, and Radon Gas)
Fireplaces, Inserts, Stoves, and Barbecues
Metal Work, Blacksmiths and Signmakers
Pest Control (Birds, Insects, Rodents, Termites)
Recovery Services (Water, Fire, etc)
Removal of Junk or Building Materials
Water Softening & Purification
The Paid Way to generate leads (The fast lane)
We had discussed other industries in the past such as PPC for Car Dealers in this post.
101 of PPC for Contractors: What is PPC?
Well I hope this image makes pretty clear, these are the google paid ads, and every-time you click on it the advertiser pay a fee for it, this amount vary significantly across industries, locations, keywords and more. Beyond the individual cost per click, when you invest X amount of money, let’s say $1000/month you will get Y amount of visitors, let’s say 500 visitors, from these visitors, just a few will call you for more information, let’s say only 50, but your sales guy will only be able to close N amount of deals generating Z amount of clients and money. Our job as a SEO/PPC company is to make sure you always get more money than you invested. As long as we do it I know you probably keep doing business with us.
What’s the problem on this model? the day you stop fueling money, the same day the leads stop. The only way or the best way we know it’s possible getting leads from google without actually paying for it, is organic SEO, let’s check it out.
The Organic Way to generate leads
SEO can provide new leads everyday for your business for free, but only if you have something interesting for your audience, and how do you do it? Through Content Marketing for small business, more specific for contractors, you can optimize an empty page, you need content in order to get it optimized it.
The most popular ways to get content out there was by writing articles, adding social media content, and using blogs.
What does this mean for contractors and home pros? ‘
Content marketing is a great way for you to generate more leads at a very low cost. You can share your knowledge, ideas, and expertise in articles, on your blog, or on your Facebook page. These efforts always help prove you know what you’re talking about and that potential customers can trust you.
As you add content to your marketing mix, you’ll be using powerful keyword phrases that make the search engines (Google, Bing, Yahoo!) happy and this will improve your web presence. And if the content is popular, people will link to your site which helps drive more traffic and improves your search engine optimization (SEO) rankings. Which can, in turn, bring in more leads and sales.
What topics are the best for blogging in order to growth your audience and generate leads?
Provide tips on how homeowners can:
- Save money
- Discover new products
- Lower energy bills
- Improve home value
- Live more comfortably
- Sell their home more quickly
- Understand project costs
What are the best local directories for contractors?
There are endless local directories listing services, but the ones which provide more value for contractors are this:
Creating the profile is not enough these days, you need to feed them, update your profiles and the most important get reviews from your clients.
The list could be endless but you can see how topics like these would interest your online visitors. You can add pictures or videos to each blog post or article to enhance the experience.
Should I subscribe to my local chamber of commerce?
YES!!! Of course, and do as many as you can, these relationship and these backlinks are truly valuable for SEO and credibility. Here some of the main chamber of commerce in South Florida:
Miami Dade http://www.miamichamber.com/
Miami Beach http://www.miamibeachchamber.com/
Coconut Groove http://www.coconutgrovechamber.com/
North Miami http://northmiamichamber.com/
Aventura & Suny Isles Beach http://www.aventurasunnyislesbeachchamber.org/
South Miami http://www.chambersouth.com/
Fort Lauderdale http://www.ftlchamber.com/
Hispanic Chamber http://www.camacol.org/
Coral Gables http://coralgableschamber.org/
Lesbian & Gay Chamber http://www.gogaymiami.com
We hope to hear from you, your business, your goals, give us a call (786)563-5723. Or contact us.