Paid Marketing and Search Engine Optimization are the main branches for the Search Engine Marketing in the digital marketing tree, these options are essential for your digital marketing strategy. Today let’s discuss the how this options benefits contractors in the South Florida Market.
Let’s start defining who is this article for:
Contractor or local services provider may include (for name a few):
| Additions & Remodel
Bathroom Remodel Moving & Storage |
Plumbing Drain Clearing Faucets, Fixtures & Pipes Septic Systems, Sewers & Water Mains Sprinkler Systems Water Heaters Boilers & Radiators Hot Tubs & Spas Pumps Water Softening & Purification Other Plumbing Related JobsCleaning Services Maid Service Carpet & Draperies Windows Exterior Home Interior Home Property Cleanup Ducts & Vents – Clean Chimney & Fireplace – Clean Post-Construction Cleanup Waste Material & Junk Removal |
Roofing Roofing – Install or Replace Roofing – Repair Roofing & Gutters – Clean Gutters Skylights Inspection – Roofing Heating Cable for Roof – Install Sealant for Roof – Apply Metal Roofing – PaintOthers Environmental (Asbestos, Lead, Mold, and Radon Gas) Fireplaces, Inserts, Stoves, and Barbecues Furniture Home Security Metal Work, Blacksmiths and Signmakers Pest Control (Birds, Insects, Rodents, Termites) Recovery Services (Water, Fire, etc) Removal of Junk or Building Materials Water Softening & Purification |
The Paid Way to generate leads (The fast lane)
We had discussed other industries in the past such as PPC for Car Dealers in this post.
101 of PPC for Contractors: What is PPC?
Well I hope this image makes pretty clear, these are the google paid ads, and every-time you click on it the advertiser pay a fee for it, this amount vary significantly across industries, locations, keywords and more. Beyond the individual cost per click, when you invest X amount of money, let’s say $1000/month you will get Y amount of visitors, let’s say 500 visitors, from these visitors, just a few will call you for more information, let’s say only 50, but your sales guy will only be able to close N amount of deals generating Z amount of clients and money. Our job as a SEO/PPC company is to make sure you always get more money than you invested. As long as we do it I know you probably keep doing business with us.
What’s the problem on this model? the day you stop fueling money, the same day the leads stop. The only way or the best way we know it’s possible getting leads from google without actually paying for it, is organic SEO, let’s check it out.
The Organic Way to generate leads
SEO can provide new leads everyday for your business for free, but only if you have something interesting for your audience, and how do you do it? Through Content Marketing for small business, more specific for contractors, you can optimize an empty page, you need content in order to get it optimized it.
The most popular ways to get content out there was by writing articles, adding social media content, and using blogs.
What does this mean for contractors and home pros? ‘
Content marketing is a great way for you to generate more leads at a very low cost. You can share your knowledge, ideas, and expertise in articles, on your blog, or on your Facebook page. These efforts always help prove you know what you’re talking about and that potential customers can trust you.
As you add content to your marketing mix, you’ll be using powerful keyword phrases that make the search engines (Google, Bing, Yahoo!) happy and this will improve your web presence. And if the content is popular, people will link to your site which helps drive more traffic and improves your search engine optimization (SEO) rankings. Which can, in turn, bring in more leads and sales.
What topics are the best for blogging in order to growth your audience and generate leads?
Provide tips on how homeowners can:
- Save money
- Discover new products
- Lower energy bills
- Improve home value
- Live more comfortably
- Sell their home more quickly
- Understand project costs
What are the best local directories for contractors?
There are endless local directories listing services, but the ones which provide more value for contractors are this:
servicemagic.com
yellowpages.com
bbb.org
dexknows.com
angieslist.com
superpages.com
manta.com
local.yahoo.com
thumbtack.com
facebook.com
Creating the profile is not enough these days, you need to feed them, update your profiles and the most important get reviews from your clients.
The list could be endless but you can see how topics like these would interest your online visitors. You can add pictures or videos to each blog post or article to enhance the experience.
Should I subscribe to my local chamber of commerce?
YES!!! Of course, and do as many as you can, these relationship and these backlinks are truly valuable for SEO and credibility. Here some of the main chamber of commerce in South Florida:
Miami Dade http://www.miamichamber.com/
Miami Beach http://www.miamibeachchamber.com/
Coconut Groove http://www.coconutgrovechamber.com/
North Miami http://northmiamichamber.com/
Aventura & Suny Isles Beach http://www.aventurasunnyislesbeachchamber.org/
South Miami http://www.chambersouth.com/
Fort Lauderdale http://www.ftlchamber.com/
Hispanic Chamber http://www.camacol.org/
Coral Gables http://coralgableschamber.org/
Lesbian & Gay Chamber http://www.gogaymiami.com
Spain http://www.spainuschamber.com/es/
We hope to hear from you, your business, your goals, give us a call (786)563-5723. Or contact us.
