Time’s up. Shift to Digital.

By DANIEL SANDOVAL | Digital Marketing, Miami | No Comments

At Struoweb, your digital marketing agency in Miami, we understand that we're going through tough times, with COVID-19 (aka Coronavirus), that seems to come to an inevitable economic impact for small businesses worldwide and Miami is no exception. However, safety is first, after you've made sure that you and your loved ones are safe its time to plan for your business.

Even with most of the real-life activity slow down or even stopped, online sales continue to be the door to survival, and through the right internet marketing services, you can do the shift to digital during these times of change.

At Struoweb, your digital marketing agency as well as many other marketing companies, we have been alerting business with no online presence that it was time to move to digital.

We as lead generation company continue generating leads at this time, even with a lower cost per lead, of course, not all of our clients will be able to close those leads, but its a great time to acquire low cost leads to feed the digital marketing funnel, especially for b2b businesses.

In the case of ecommerce, we had noticed how CPC (cost per click) has decreased for most of our clients, and sales still remain steady, some business takes the time to improve their SEO, we have received many Shopify SEO questions in these days.

In regards to social media, all the social media marketing agencies and influencer marketing agencies are full, there far more social interaction happening at this time than ever. Of course, its time for being brand-conscious, as many people are going through these difficult times of social distancing and curfew in Miami.

Recommendations from Google

  • Communicating with your customers
    • If your hours of operation have changed, edit your Business Profile on Google.
    • Use Posts to communicate information directly on your Business Profile on Google, like special offers or inventory updates.
    • Consider setting an email auto-reply with answers to frequently asked questions.
  • Communicating with your employees
    • Store contact information for your employees, vendors, and clients online so it’s accessible from any device.
    • Make a business continuity plan, and share it with employees via an email address they can access outside of the office.
    • If you have more than one business location, give local managers the authority to take appropriate actions based on conditions at their location.
  • Working remotely
    • If possible, be prepared to work from home unexpectedly, e.g., take your laptop home at the end of each workday, have remote access to important information, etc.
    • Prepare to effectively work from home with these tools and resources from Grow with Google.
    • Collaborate using a shared document, a quick conference call, or by creating an email list or a chat room.
    • Access important documents from anywhere by uploading them to the Cloud through a product like Google Drive or downloading to your mobile phone or computer for offline access.
    • If you’re using Chromebooks, ensure they have the right policies in place to access company resources from home and to keep devices and data secure.
  • Modifying your advertising (if necessary)
    • Edit your ads as needed to let customers know whether you're open for business and if you offer helpful services like expedited shipping.
    • Pause campaigns if your product availability is impacted by supply chain issues or increased demand.
    • If your business relies on customers from countries most affected by the virus, consider prioritizing your ad budget to other locations.

For more information, check out the Center

So feel free to reach out, we will be more than happy to discuss your case. Whether it's lead generation or eCommerce we're here to help.