Even if it appears that the construction sector is now experiencing growth, finding new projects to work on remains a struggle for all builders and contractors. How often have you spent hours gathering quotations, crafting detailed proposals, and networking with potential customers to learn that another firm chose the job?
What’s the way out? And how to beat your competitors?
The simple answer is using videos.
Boost your sales and reputation
The positive news is that you can do a few easy things to set yourself apart from other businesses in your industry and give your marketing and bid materials that extra “wow” factor that will show how much thought and experience you put into each project.
Post before-and-after videos online.
Video has swiftly established itself as one of the most effective tools to increase your sales and marketing efforts. The statistics tell us that:
- A video attachment in an email can raise click-through rates by 200–300%.
- After watching a video, people are up to 85% more inclined to purchase a good or service.
- A video is four times more likely to be watched than reading a text.
Reasons why videos are a fantastic way of marketing
Establishing trust with your prospective prospects through video makes sales easier because it encourages them to consider doing business with you. Among the reasons are:
Conversion rates and sales can be improved using video. As you gain trust, they give simple-to-understand facts about your service.
For instance, using video in an email increases click-through rates by 200–300% and can raise conversions by 80% on landing pages on your website.
- Videos are excellent for SEO.
Google and other search engines increasingly include video in their search results and prioritize websites with video on their landing pages.
They make it easier for potential customers to find you by boosting organic website traffic, and they keep them there longer, which raises engagement (a crucial ranking factor with Google) and conversion rates.
You should optimize your videos and their content for search engines by incorporating pertinent keywords into your titles, descriptions, tags, and transcripts. Search engines cannot read and understand video content alone.
By including the city in your title and description, you can make specific notes of the neighborhoods and towns where you desire to work.
- Tells your audience about your expertise
You tell people your expertise by displaying a before and after construction video on your website and social media platforms. A video captures the whole process you go through and the transformation that results. This shows them that you are good at what you do. As a result, this puts a good impression of you out there. Moreover, people will be more likely to trust you when they have seen how you can transform something mediocre into something extraordinary.
The Bottom Line
I am sure that local markets will be dominated by contractors and home service companies who use video as a component of their overall marketing strategies.
Businesses that don’t will be squabbling over the leftovers.
If you are looking for an amazing and professional videographer in Miami for video ads production or just a video marketing agency, look out for Struoweb. We are professionals that will make your marketing ten times better and help your business generate more sales.
The good news is that we are offering a great discount:
Get a video editing service starting as low as $350, or ask for a quote for videographer services in Miami-Dade, Broward, or West Palm Beach.