Whether you are just beginning your Auto Service Repair business, or you are working to increase your clientele for your existing repair shop, marketing your quality care repair services is the key to your success. You likely already know that word of mouth is one of the best forms of marketing, but often only comes after you have taken the time to establish a trustworthy reputation, which makes marketing effectively even more important. After all, marketing serves as a way for your prospective clientele to get to know you.
Set Your Car Repair Service Apart from the Competition
Car repair services are always needed in some form or fashion from ongoing maintenance to emergency repair. And as you have already discovered, car repair shops abound, so how do you set your auto repair business apart from all that competition? One of the easiest ways is to access your competitors by looking at online reviews, social media commentary, and simple asking around. In doing so, you’ll discover where your competition may be falling short and you can fill in the gap. Customers may want friendlier customer service, better explanations of the scope of work, more convenient hours, or an environmentally friendly approach and you can provide it and use it as a successful marketing strategy.
Always Be Professional
While car repair can be a messy job, you and your team should always strive to present a professional image, after all you want your customers to know you are expert at what you do. This professionalism can come in the form of matching shirts or uniforms that feature your company logo, a clean and tidy waiting area, a neat, well organized shop, and professional marketing materials. For your auto services business, you’ll want flyers, business cards, a website, and a social media presence that presents your company as professional, knowledgeable, and customer service oriented.
Making Your Presence Known
Most car repair businesses don’t have a lot of money to spend on marketing, but you can still effectively reach your audience and let potential customers know you are ready to serve them well whether they need maintenance or emergency repairs. There are a number of ways to get the word out about your auto repair services that won’t destroy your budget. Flyers distributed to local businesses allow you to introduce yourself to community members and network. You can even offer discounts to those who refer someone to you for business. Direct mail and email are also effective in reaching new customers particularly if you offer an incentive for them to try your services.
On top of these traditional methods, you’ll want to create an easy to use website as well as a social media presence to generate more business for your car repair shop. This is one area you may want to invest a bit, since a well-crafted professional website allows people to get to know you, your team, and your business before they visit. Your website should be easy to use and optimized for computers, tablets, and smart phones. You may even want to offer appointment scheduling on your site as well as blog offering car repair and maintenance tips. In addition, your social media presence – Facebook, Twitter, Instagram, etc. – will allow you deliver conversational starting, interactive content and reach new customers effectively while engaging your present customers as well.